Highlights of the PGDM-Marketing Program

  • Two year, semester based with more than 1500 hrs of cumulative Learning
  • Dual internship
  • Triple Specialisation( Major Marketing +Sub-Disciplines +Sectoral)
  • Evaluation and Grading follows CGPA System.
  • Sole concentration with Sectoral approach
  • Multiple concentration approach from 16 sub-disciplines and 10 sectoral
  • Software based Marketing Modelling & Simulation
  • Case based, Problem Based and project based learning.
  • Analytical Focus in teaching through Marketing Analytics
  • Interdisciplinary learning extends to Psychology, Health Care, Law and many more.
  • Need based certification in SAP/ORACLE/Business Analytics/SAS/ Marketing Analytics/  Supply Chain/Retail and many more.
  • Sub Disciplines includes Digital business, Business Analytics, Health Care, Luxury Brand, Sustainability, Acquisition & contract Management, and Business Continuity Management.
  • Corporate Lecture Series
  • Business soft skills –In house & Outbound
  • Industry interface also includes Industry Academia Research (Dissertation), Plant Visits, Retail visits, Workshops, Field Research.
  • Innovative entrepreneurial practices and execution.
  • Leadership and Teamwork as a part of continuous internal evaluation.

 

Infrastructural Support

  • State of the Art Wi-fi enabled Air-conditioned interactive classrooms.
  • Pro-Quest Online for 5000+ journals
  • Institute provided study materials.
  • Hostel Facility
  • Well equipped library with 7000+ volumes
  • Institute provided Executive Suit
  • Institute provided Laptop.
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