Highlights of the PGDM-Marketing Program
- Two year, semester based with more than 1500 hrs of cumulative Learning
- Dual internship
- Triple Specialisation( Major Marketing +Sub-Disciplines +Sectoral)
- Evaluation and Grading follows CGPA System.
- Sole concentration with Sectoral approach
- Multiple concentration approach from 16 sub-disciplines and 10 sectoral
- Software based Marketing Modelling & Simulation
- Case based, Problem Based and project based learning.
- Analytical Focus in teaching through Marketing Analytics
- Interdisciplinary learning extends to Psychology, Health Care, Law and many more.
- Need based certification in SAP/ORACLE/Business Analytics/SAS/ Marketing Analytics/ Supply Chain/Retail and many more.
- Sub Disciplines includes Digital business, Business Analytics, Health Care, Luxury Brand, Sustainability, Acquisition & contract Management, and Business Continuity Management.
- Corporate Lecture Series
- Business soft skills –In house & Outbound
- Industry interface also includes Industry Academia Research (Dissertation), Plant Visits, Retail visits, Workshops, Field Research.
- Innovative entrepreneurial practices and execution.
- Leadership and Teamwork as a part of continuous internal evaluation.
Infrastructural Support
- State of the Art Wi-fi enabled Air-conditioned interactive classrooms.
- Pro-Quest Online for 5000+ journals
- Institute provided study materials.
- Hostel Facility
- Well equipped library with 7000+ volumes
- Institute provided Executive Suit
- Institute provided Laptop.
